Return to Book Store Categories 93 Extraordinary Referral Systems by Jay Abraham
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Available on Audio Cassettes and CD's.
Discover the ease of selling to referred customers!
In fact, if you ask professional salespeople and marketers, they will invariably tell you that referral prospects are the easiest people to sell to and the most time and cost efficient! When I discovered the power of referrals, my own business profits went up millions of dollars! And my students have met with similar results.
Why are referrals more eager to buy than typical prospects? It's simply human nature! People are usually attracted to like-minded people. Therefore, if one person buys a product or service, the chances are they know someone who also would enjoy the same. In most cases, the person giving you the referral will even call the prospect and introduce you and your product or service and let them know you will be calling. The referred prospect then becomes warmer and more open to hearing about your offer because they already heard how good your product or service is!
You'll never have to worry about coming off as an intrusive salesperson to new prospects. Now you'll be viewed as a friend, consultant or expert. Think of the advantage you'd have over the competition who are spending countless dollars trying to sell their products and services to unwilling, skeptical prospects. Referrals will welcome you and your product or service!
93 Extraordinary Referral Systems by Jay Abraham
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Deviant's Advantage by Ryan Mathews, Watts Wacker
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How to Use Fringe Ideas to Create Mass Markets. The Deviant's Advantage is the best book ever written about how companies can benefit from strange new ideas and the oddballs and misfits who dream them up. Mathews and Wacker write so well that, although I should have been doing other things, I kept turning the pages. They provide compelling stories and arguments about how and why companies can benefit from fringe ideas and people, but at the same time, warn both companies and people of the hazards of embracing deviance.
Deviant's Advantage by Ryan Mathews, Watts Wacker
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Experience Economy by James H. Gilmore, B. Joseph Pine II
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We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. Every Business a Stage offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses.
Experience Economy by James H. Gilmore, B. Joseph Pine II
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Free, Perfect, and Now by Curtis Hartman
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Connecting to the Three Insatiable Customer Demands: A Ceo's True Story
In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
Free, Perfect, and Now by Curtis Hartman
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How Customers Think by Gerald Zaltman
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Essential Insights into the Mind of the Market
A New Approach to Understanding How-and Why-Customers Buy
Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's available, customers don't buy it. Why? Is it because customers just don't know what they want? Gerald Zaltman sorts through this puzzle and concludes that, at some level, customers do know, but marketing's most overused tools-surveys, questionnaires, and focus groups-and conventional thinking don't dig deeply enough to help them discover and express it.
In this mind-opening book, Zaltman argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision.
How Customers Think by Gerald Zaltman
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How to Be a Rainmaker by Jeffrey J. Fox
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Available on Audio Cassettes and CD's.
There's a name for people who are able to identify the customer-grabbing, revenue-generating power in their particular job and maximize it at every possible opportunity. They're called rainmakers.
Rainmakers can be trusted to get their job done quickly and well. But most importantly, no matter what their job is, they always do it with the bottom line in mind: creating more customers and more cash. That's why it's the rainmakers of the world who are showered with raises, promotions, bonuses, referrals, new business, perks, and praise of all kinds.
In How to Be a Rainmaker: Unexpected Rules for Business and Personal Success, best-selling author and renowned marketing consultant Jeffrey Fox reveals the myth-busting, convention-blasting strategies, techniques, and ideas used by today's most successful men and women across the job spectrum to grab customers, generate cash, and distinguish themselves as superstars in their fields
How to Be a Rainmaker by Jeffrey J. Fox
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How To Win Friends & Influence People by Dale Carnegie
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You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive world.
How To Win Friends & Influence People by Dale Carnegie
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Mastermind Marketing System by Jay Abraham
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Available on Audio Cassettes and CD's.
The difference between merely getting by and making a large fortune in business is totally dependent upon a few key strategies and actions that you take that your competitors don't recognize or act on.Jay Abraham's The Master Mind Marketing System shows you how to take maximum advantage of the hidden opportunities, assets and advantages you possess NOW, the advantages that all super successful people capitalize on as a matter of principle. You will discover a kaleidoscopic array of possibilities you can implement immediately to exponentially increase your success, income, and opportunity base. Jay Abraham uses time-tested strategies in a unique layered approach that will free you from business worries as they iron-clad your future success.
Mastermind Marketing System by Jay Abraham
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Power of Outrageous Marketing by Joe Vitale
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Available on Audio Cassettes and CD's.
In this amazing program, Joe Vitale reveals the extraordinary, unusual methods of people who attracted the most money and attention to themselves and their businesses with the least amount of effort and time. He reveals the 10 secrets used by such outrageous marketers such as P.T. Barnum, Richard Branson, Madonna, Donald Trump, Houdini, J. Paul Getty, Mark Twain, and Martha Stewart, among others. Whether your business is large or small, here are the ideas you need to hit the big time. If you faithfully follow Vitale’s methods in The Power Of Outrageous Marketing, you cannot fail — 100 guaranteed!
Power of Outrageous Marketing by Joe Vitale
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Psychology Of Selling by Brian Tracy
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Available on Audio Cassettes and CD's.
Want to triple your income in just 12 months? Renowned achievement expert Brian Tracy lays out the “graduate level” sales-tested techniques that can do just that in The Psychology of Selling— one of the best, most comprehensive sales-training programs ever produced.
Learn a 12-point goal-achieving method for reaching whatever destination you choose in life, how to “program” yourself for success, which products are best for you to sell, how to “read” your prospect’s needs, how to overcome objections and motivate 99 out of 100 potential customers to buy.
Psychology Of Selling by Brian Tracy
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Secrets of Power Negotiating by Roger Dawson
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Available on Audio Cassettes and CD's.
Are you aware that almost everything is negotiable? No matter what you want,
you can negotiate for it and get it. No matter what your background, education,
or current position, you can systematically and consistently build a dazzling
stockpile of wealth that will be the envy of everyone you know.
Have you ever wondered why some of the world's wealthiest people have agents?
The answer is simple: the agents have learned how to negotiate their way to
bigger salaries, better deals and higher profits.
And so can you.
Secrets of Power Negotiating by Roger Dawson
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